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10 Million Ways AI Can Help You In Crisis Management

(and that's one clickbaity title!)

Kamil Andrusz
Written By Kamil Andrusz

Crisis management consultant 

No story this time!

Ok, that’s not really true. There is no lead story this time. But there are five stories (well, scenarios) that you will see below. But we’ll get to that.

And apologies for the clickbaity title. I was using an AI headline analyzer and that’s what it spat out as most catchy. Can’t really trust AI, can you?

Last word of warning, at the end of the article you will find affiliate links.

Time to get back to the article. Let’s start with something obvious.

In today’s complex and fast-paced world, crises can arise unexpectedly, and they can have devastating consequences if not handled properly. A crisis can be anything from a natural hazard to a cybersecurity breach to a reputational issue.

Organizations need to be prepared to respond quickly and effectively. Without a well-designed crisis management plan in place, organizations risk not only financial losses but also damage to their reputation, loss of customer trust, and even legal repercussions.

The nature of crises is that they are often unpredictable and can take many forms. It can be challenging to anticipate all the possible threats and scenarios that an organization may face, especially given the constantly evolving risk landscape.

Even the most experienced crisis management professionals can struggle to stay ahead of emerging threats.

While it’s impossible to predict every potential threat or scenario, organizations can use tools like ClosersCopy to generate a range of possible outcomes that they can use to inform their crisis management planning. By using AI tools, organizations can better prepare for crises and respond quickly and confidently when they arise.

Overview of ClosersCopy

ClosersCopy is an AI-based content generator that uses natural language processing to create high-quality content in a variety of formats. This includes blog posts, social media posts, product descriptions, and more. It works by analyzing vast amounts of data and using machine learning to generate content that is relevant and engaging. Users provide inputs, and the AI will generate content based on those inputs.

The platform actually has three AI models, SalesAI, BlogAI, and StoryAI. These models are trained with different data and provide outputs relevant to the type of content you need.

ClosersCopy AI models

There are many use cases for ClosersCopy.

For example, marketers can use it to generate blog posts or social media content. Ecommerce businesses can use it to generate product descriptions. It can be used it to generate ad copy. It can also be used to generate content for email marketing campaigns, ad copy, and more.

The tool is highly versatile and can be customized to meet the needs of a wide range of businesses and industries.

One of the unique features of ClosersCopy is its framework functionality. Users can create custom frameworks, which are templates that guide the AI’s content generation. These frameworks can be tailored to specific industries, niches, or even use cases, such as crisis management (yay!). The frameworks allow the AI to generate content that is tailored to your needs.

You can even create frameworks with output mimicking your or someone else’s style. I did that to mimic the style of Frank Kern to write marketing email. You can play with mimicking just about anyone. Loads of fun!

To build the framework, you use (surprise!) the Framework Builder. The fields are mostly pretty self-explanatory.

The “Creativity” field controls the “imagination” that AI has. If it’s set below 30 the AI is strict (it sticks closely to the instruction). If it’s 70+, the AI gets creative. For the values in between 30-69 it’s, well, in between.

The “Instruction” field is where you put the training data. It has a special syntax that I present below.

In the example, you provide example inputs that you can provide to show input for the users of the framework.

ClosersCopy Framework Builder

You can build frameworks for just about anything. In the context of crisis management, you can use it for many things. For this article, I have decided to build a threat scenario generator.

The stories I used to train the AI

There are five stories that I created to train the AI. You can see them below. They are formatted the way ClosersCopy’s Framework Builder expects the instructions. I pasted that into the “Instruction” field. Keep in mind, that you can enter a maximum of 5000 characters into the “Instruction” field.

Topic: Crisis management
Threat: Office Fire

XYZ Corporation offices are on fire. The fire alarm goes off, and employees evacuate the building. A fire has broken out in one of the offices on the fifth floor, and smoke is filling the hallways.

The fire causes significant damage to the fifth floor and the building’s IT infrastructure. Smoke and water damage affects much of the company’s equipment, including servers, data storage, and other critical systems.

With much of the IT infrastructure damaged, employees are unable to access critical systems or data. Services to customers are disrupted, leading to a loss of revenue and potential damage to the company’s reputation. In addition, the company’s ability to meet contractual obligations and deadlines is severely impacted, potentially leading to legal consequences.

The fire and resulting damage to the building force the company to temporarily close its doors, leaving many employees without a place to work. Some employees may also experience health issues related to smoke inhalation, and the stress of the incident may have a lasting impact on their mental health and well-being.

Topic: Crisis management
Threat: Ransomware

ABC Corporation is hit with a ransomware attack. The company’s IT infrastructure is compromised, and critical systems are encrypted and locked down by the attackers. The ransomware attack brings the company’s operations to a standstill.

The company’s ability to provide services to customers is disrupted, leading to a loss of revenue and damage to the company’s reputation. The company is also unable to process transactions or access customer data, potentially violating privacy regulations and exposing the company to legal consequences.

With critical systems and data locked down, employees are unable to perform their job duties, leading to lost productivity and frustration. The company’s ability to meet contractual obligations and deadlines is also affected, potentially leading to the loss of contracts and damage to business relationships.

Topic: Crisis management
Threat: Lawsuit

DEF Corporation is threatened with a lawsuit over a product that is alleged to have caused harm to consumers. The lawsuit is initiated by a group of individuals who claim to have suffered significant problems as a result of using the product, and the potential legal consequences for the company are significant.

The company’s reputation is called into question, and consumers may lose trust in the company’s products and services. The financial impact of the lawsuit could also be significant, with potential damages and legal fees reaching into the millions of dollars. The company’s ability to continue providing products and services may also be impacted, with potential restrictions on the distribution and sale of the product in question.

Topic: Crisis management
Threat: Key personnel loss

GHI Corporation experiences the unexpected loss of one of its key executives. The executive, who was responsible for leading the company’s product development efforts, unexpectedly resigns to pursue other opportunities.

The sudden departure of the executive leaves a critical gap in the company’s product development efforts. The executive was leading a team of developers and designers, and his departure causes significant disruption to the development process. Product development timelines are delayed, and some projects may need to be put on hold until a replacement can be found.

The executive had strong relationships with key customers and was responsible for ensuring that their needs were met. With his departure, some customers may be left feeling uncertain about the company’s ability to deliver on its promises, potentially leading to lost business and damage to the company’s reputation.

The departure of the executive also impacts employee morale. The executive was well-respected and admired by his team, and his loss is felt keenly throughout the company. Some employees feel uncertain about the company’s future and begin to look for other job opportunities.

Topic: Crisis management
Threat: Flash flood

MNO Corporation, a large manufacturing company located in a flood-prone area, is hit by a severe storm that brings heavy rain and flash floods. The floodwaters rise rapidly, posing a significant threat to the company’s operations and assets.

The floodwaters cause damage to the company’s facilities, equipment, and inventory. The company’s ability to continue providing products and services is also affected, with potential disruptions to the supply chain and delays in fulfilling orders. The company may also face significant financial losses as a result of the flood damage.

With floodwaters rising quickly, employees may be at risk of injury or even death if they are unable to evacuate the premises quickly. The stress and trauma of the flood may also have lasting impacts on employee mental health and well-being.


The final step of my framework preparation was adding content to the “Example” field:

{input1}:Crisis management
{input2}:Critical system failure

click “Save”, and the framework was all set.

The outputs

Now, for the most interesting part: what does it generate?

I will always use “Crisis management” as topic, and will only change threats.

Threat: Critical system failure

PQR Corporation is hit by an internal IT system failure. The company’s IT infrastructure is brought to a standstill, and critical systems and applications are not functioning.

With its IT systems not working, the company is unable to provide services to customers, leading to a loss of revenue and damage to the company’s reputation. The company’s ability to meet contractual obligations and deadlines is also severely impacted, potentially leading to the loss of contracts and damage to business relationships.

The company’s ability to function normally is further jeopardized when employees are unable to access critical systems or data, potentially causing them to be unable to perform their jobs.

With its IT systems offline, the company’s ability to meet its contractual obligations and deadlines is severely limited. The company may also be forced to pay penalties or fines for non-compliance.

ClosersCopy Scenario Generator Framework output for "Critical system failure" threat

Threat: Hostile communications

ABC Corporation is a major software developer with a substantial presence in the market. The company has a reputation for developing cutting-edge software and innovative solutions that provide customers with improved efficiency and productivity.

Recently, however, the company has been experiencing an increasing number of negative press articles and blog posts written by individuals who are critical of the company’s product offerings and business practices.

Many of these individuals are outspoken critics of the company’s practices, and their opinions are not only unpopular among the company’s customers but also among senior management. As a result, the company’s reputation has been tarnished, and there is considerable concern that its brand value is at risk.

ClosersCopy Scenario Generator Framework output for "Hostile communications" threat

Threat: Toxic spill

PQR Corporation is hit by a toxic spill. The company’s manufacturing facility has been flooded with a chemical used to clean machinery and equipment.

The chemical contaminates the company’s equipment, inventory, and facilities, potentially endangering employees’ health and safety. Employees may also be exposed to dangerous levels of the chemical, which may cause long-term health issues.

The contamination of the company’s facilities may also cause significant financial losses. The company may have to shut down production lines, leading to lost revenue and a loss of profits.

ClosersCopy Scenario Generator Framework output for "Toxic spill" threat

What can I do with this?

First, a word of warning. This is applicable to any content generated by AI. It’s important to review the results carefully. It’s just an AI, it makes mistakes. Always review and fact-check.

In addition, please remember, that with AI is, you get what you give. The quality of the input determines the quality of the output. If you provide bad input, you will most likely get bad output. This is applicable to any AI.

Regarding using the ClosersCopy frameworks: imagine that you have analyzed your organization. You have a list of threats. Now you can use the framework to generate scenarios based on those threats. Of course, it’s possible to customize the framework to produce outputs tailored to your organization. All you need to do is feed the AI with relevant data.

The scenarios can be used for crisis management planning, such as developing response plans for each scenario. Or identifying areas that need additional preparation. Or it could be a starting point for crisis management exercises.

You can create frameworks to cover most of your crisis management content needs. You have seen outstanding press releases? ClosersCopy can generate similar content for you. Want to have a marketing campaign inspired by an existing one? Sure thing! Just feed the AI, and let it do the work for you.

However, it’s also critical to remember that the AI-generated content is just one piece of the puzzle. You can generate multiple pieces of the puzzle. But eventually, you have to put all the pieces together.


As you can see, ClosersCopy’s frameworks is something pretty unique. It can help organizations with crisis management. It can help crisis management professionals in their work.

While ClosersCopy can be a helpful tool, it’s important to remember that crisis management planning requires more than just generating potential scenarios.

There are many other resources available (on this blog, for example) to help organizations prepare for crises, such as emergency response plans, crisis communication plans, and training and drills. Organizations should also stay up-to-date on emerging threats and be prepared to adapt their plans as needed.

It’s a universal tool that you can use for many purposes. The frameworks are just a small, albeit powerful, fraction of ClosersCopy’s functionality.

Want to write a SEO optimized article? You can.
Want to create long-form content? Sure thing.
Want to quickly generate full article drafts? No problem.
Want it to create images? It does that as well.

Cyberpunk wolf

I happen to use ClosersCopy for crisis management, marketing content, brainstorming, etc. I sometimes even generate article outlines for the blog, when I have a problem with structuring my thoughts.

If after reading this article you’re interested in ClosersCopy, there’s a lifetime deal you might be interested in: (this is an affiliate link)

If you prefer monthly subscription, go here: (also an affiliate link).

And if you look for a dedicated image generating AI, there’s something from the same author: (yup, affiliate link).

What frameworks would you create? Please share your ideas in the comments!

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